These users can then follow other channels that interest them and watch other users' videos, sometimes leaving behind a comment or a 'like' or 'dislike' on the video. On YouTube, a social media and video sharing platform, users can create channels to post videos. What Are YouTube Views and Why Are They Important? YouTube views are a way to rank the popularity and credibility of a particular brand, channel or video, and as such, it's absolutely vital that brands with a YouTube presence buy views in order to increase their followership and to build their web presence.